More Than Just a Cryptocurrency
Ethereum is often reduced to just being a cryptocurrency, a label that carries volatility and widespread misconceptions. But that’s only one side of it. With this conceptual campaign the aim is to shift the perception that it's not just for investors by showcasing Ethereum’s real-world utility.
This project was conceptualized and executed within one week, focusing on three core offerings by Ethereum. An illustration-led approach was intentionally chosen to reflect Ethereum’s brand palette and tone while clearly communicating each offering's real-world relevance, usage, and values.
Ethereum Wallet - For Global Transactions
Ethereum wallet enables fast and borderless payments without any currency conversion fees, Bank transfer rates or TCS. Why lose time to wires and a chunk to middlemen? With Ethereum wallet, escape it all.
While Ethereum doesn’t actively promote itself beyond educational efforts, if it were to explore promotional campaigns in the future, placing this OOH execution in front of a bank would make a bold and relevant statement. Regardless, these ads can be used on their social media.
NFT's - For Artists & Creatives
With NFT’s creatives can protect the ownership of their art, keep it secure, verify the origin, gives global exposure, and provides royalties.
Smart Contracts - For Small Businnesses
Empower businesses by securing deals with automated, trustless payments, no lawyers, no follow-ups, just code that delivers when the work does.
For social media Platform 'X' is purposefully chosen as Ethereum has official page on it with massive 3.8 million followers.(June 2025)
Year
2025
Location
Atlanta, USA.
Type of Work
Art Direction, Illustration
* This is a conceptual campaign for Apple.​
Credits
Illustration Guidance: Vedika Mehra