Organised Chaos
With LEGO, creation often begins in chaos, until suddenly, the vision clicks into place. This conceptual campaign explores that magical shift from chaos to clarity. It is designed for LEGO obsessives, collectors, and creatives who see LEGO as a medium, not just a toy.
In-Store Billboards
Billboards across stores will bring this campaign to life, engaging shoppers at every turn.
This project was conceptualised and executed in just one week, combining shadow art, photography, and custom mockups, all crafted entirely by hand without the use of AI.
In-Store Shadow Installation
To promote its new Formula 1 car range, LEGO will project dynamic car shadows in the aisles of LEGO stores, Target, Walmart, and other retail locations, sparking curiosity and excitement.
Year
2025
Location
Atlanta, USA.
Type of Work
Art Direction, Copywriting, Graphic Design
* This is a conceptual campaign for Lego.​