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The skin of a new generation

Year

2025

Project Type

Integrated Campaign

Team

Sakshi Shinde | Ariana Spitaleri | Brinda Kannan | Vanshika Sangal

Under Armour partners with Ex Machina to explore the future of performance at the intersection of body, technology, and identity.


Designed for Gen Z and Gen Alpha, the project reframes innovation as an everyday extension of human potential.

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