top of page

The skin of a new generation
Year
2025
Project Type
Integrated Campaign
Team
Sakshi Shinde | Ariana Spitaleri | Brinda Kannan | Vanshika Sangal
Under Armour partners with Ex Machina to explore the future of performance at the intersection of body, technology, and identity.
Designed for Gen Z and Gen Alpha, the project reframes innovation as an everyday extension of human potential.













bottom of page
